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Pricing your home properly makes all the difference. In a recent article by the Denver Post, Atlas Co-Founder/Partner, Jason Shepherd says, “What a seller wants is the highest dollar at the end of the day. If you went in there with a realistic idea of where that property will trade, you might lose a listing,” said Jason Shepherd, a managing broker with Atlas Real Estate Group in Denver. Whether from online valuation services or sycophantic agents, sellers want information that con!rms the bias they already have toward going with a higher price. “Be aware that there are people who will promise you the world,” Shepherd said. “We try to be very cognizant of not overpromising and underdelivering.”

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