Jordan Terrell Talks Authenticity in The Close Article

April 15, 2018
Sara Russell

Atlas Associate Broker, Jordan Terrell, weighed in on “What Millennials Really Want From a Realtor.” The article from The Close talked to 11 top producing agents from across the country, asking them for tips on how to work with the highly talked about generation.

Terrell says, “Millennials don’t need you to tell them if you are “awesome or not” they can google that. Rather, they want to know whether or not they can trust you and whether you can give them the product they want and expect. Because they are skeptical, they are the most “marketed to” generation in history. So, the best way to really reach them is to be very loud digitally and very authentic relationally.

What that means is, they’ll expect you to be on (and active on) social media, but you should offer your presentation in a very real and authentic way. Meaning you don’t have to make it a production. There is a reason why some YouTube celebrities who film everything on their iPhones have millions of subscribers. Be authentic and let the world know what you care about and what kind of value you are capable of providing.”

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